Mr. Michael who is the Chief Executive Officer of Boss Media spoke this week at SEB Enskilda Nordic Seminar at Copenhagen that how the company had overcome some difficulties in the last year.

Mr. Michael put forward some of the following points-

- The aim of Boss Media is to double the revenue at a constant rate of fifteen percent by 2010.

- Though the difficulties those were faced by Boss Media came to an end but it was more than expected.

- Now Boss Media is stepping in a new year with the launch of new products and new plans are made to increase the sales.

The Director of Boss Media presented the half year report and predicted that a strong growth in the various trading areas in the last quarter has boosted up Board’s confidence in the year 2007 as compared to what it was previously projected. Gaming Terminals and The Poker parts of Boss Media have considerably grown through the second half of the year and it has also increased the expectations. During the six months of the year 2007 there were no considerable sales but the things changed, various problems were attended to and the users also showed keen interest.

Majority of the analysts accepted what Mr. Michael said. It also attributed of starting a company in countries like Estonia, Sweden and Ukraine with around 220 employees. The predictions made by his board members Mr. Michael said that the revenue generated by the sales will be very much similar to 2007 keeping in mind the fact that the progress was slow in the beginning of the year.

Around ten of the Boss Media’s clients offer around sixty-five percent of the company’s sales that also include organizations like- Sportingbet, Atlantic Lottery, Virgin Poker, and William Hill and the sales are equally divided. The slow start of the 2007 worsened with lost markets and the unpleasant proceedings in America and Turkey. This also gave a false impression of SEK 80 million for the company. Different alterations also resulted in a hit of SEK 20 million.

The company has conquered all the difficulties that it came across by applying different strategies and is very much prepared for 2008 with confidence. Mr. Michael added that online gambling constitutes a maximum of seven percent of the total gambling levels. According to a prediction the online gambling trade is annually going to enhance to a maximum of twenty percent for a time period of 2008-2010. He said:

- The management should regain their strength and performance.

- New offices to be opened in Stockholm (capital of Sweden).

- More effective marketing is needed for enhancing the sales.

- Making a recognizable name across the world.

- Making stronger growth of internet poker and Bingo and registering a growth on monthly basis.

- In the year 2008 more and more products will be launched.