New York Times noticed a new marketing tactic which engages the taxi drivers of London in dispersion the world of online gambling and at same time adding to the advertising those are done on the vehicle sides.

Around 380 taxis were engaged in a promotion which was for 888.com website and it was organized by InfoPowa. The idea of the mobile billboard has been extended by the agency which organizes these kinds of deals, Taxi Promotions of Britain. The drivers can have a conversation with the passengers about the game of Poker and if they are interested it will embrace 888.com and those who are interested will be given GPB5 sign up coupons.

Not every taxi driver is called instead only selected taxi drivers are called by Taxi Promotions as their representatives. They have tactics and strategies those are laid down to extend the representative program and making a body which is known as word of mouth and in short it is known as Womad Taxis. It is a well-known fact that the effectiveness of the word heard directly from somebody makes a greater and effective impact on the person listening as compared to hearing from any source of the media.

According to a survey PQ Media which is an American based research company spend around $1.40 billion on word of mouth marketing. Now the internet has become one of the most effective methods of word of mouth advertising by making use of the blogs, other social group websites, and making the best use of the other forms of communication to reach the common man for selling their services and products. Analysts are of the view that the online word of mouth marketing is effective and can be easily track down.

It feels very difficult to describe when you hear about marketing from a taxi driver. Sometimes the user lands up in a dilemma when the user is flooded with various forms of commercials and making use of the advanced technology, the user tends to miss out the advertisements on the television.

According to Mr. Asher who is MD of Taxi Promotions, a normal London taxi ride is merely for sixteen minutes. On an average day a driver is engaged in around forty to sixty fares. Mr. Asher added that more drivers are getting trained by Taxi Promotions and he said that he needs more than two hundred taxi drivers in a year. He added that 888.com has already signed twenty drivers for the campaign of bingo website that is scheduled for the next month.

Mr. Asher said that most of the drivers are not given formal training. These drivers are sometimes offered free trips to be familiar with hotels, restaurants, and tourist spots. Now more companies are coming forward and they are grouping with the taxi drivers for advertising their products. These marketing companies are teaching the taxi drivers how to make the user interested while they have a conversation with them.

No doubt that there are some difficulties regarding these policies as no concrete results can be predicted. Some travelers might be using the mobile phones to have a chat, some might be busy reading the newspaper, and some might prefer sitting silent.